PAYALL INVESTMENT INFORMATION MEMORANDUM
1. INTRODUCTION
PayAll (ABN 86660210006) is seeking an investment of USD $2 million (approximately AUD $3 million) in exchange for 16% equity, representing a pre-money valuation of USD $10.5 million.
PayAll is a pioneering fintech startup revolutionising financial inclusion across developing markets, particularly in Africa. By leveraging Internet of Things (IoT) technology and innovative payment solutions, PayAll creates accessible digital financial services for the 75% of the world's population living under $1 per day without access to traditional banking services.
CONFIDENTIALITY AGREEMENT
By accepting a copy of this memorandum, the recipient agrees that it shall not contact or discuss the contents of this memorandum with any officer, employee, supplier, customer, licensor, franchisee, or associate of PayAll without the prior consent of Paulin Tchumtcha Wembe
This Memorandum and further information that may be supplied on the terms set out above and, on the terms, contained in a confidentiality agreement entered into by the recipient, the terms of which incorporate the above conditions and which contain restrictions on the use of the information, its disclosure, and the conduct of the recipient subsequent to the recipient.
The recipient acknowledges the foregoing, and it is hereby agreed that the terms of the confidentiality agreement are incorporated into and form part of these conditions
INVESTMENT RISK STATEMENT
Investing in PayAll involves significant risks. Investors should carefully consider the following:
Investors may lose part or all of their invested capital. Neither PayAll nor its directors guarantee any rate of return, repayment of investment, or successful achievement of planned objectives. Past performance is not indicative of future results, and investment outcomes may vary substantially from projections or expectations.
Market conditions, regulatory changes, operational challenges, and other factors beyond our control may adversely affect investment performance. The value of investments can fluctuate significantly, and there is no assurance that any investment will achieve its stated objectives.
IMPORTANT NOTICE
The information contained in this information memorandum and any other verbal or written information given in respect of PayAll ("Information") is provided to the recipient ("you") on the following conditions. The listing consultant, Matthew Holland nor Allbiz Deal Room (ABN 56 630 339 150) or any of its officers, employees, or consultants ("we, us") make no representation, warranty, or guarantee that the information, whether or not in writing, is complete, accurate, or balanced. Some information has been obtained from third parties and has not been independently verified. Accordingly, no warranty, representation, or undertaking, whether express or implied, is made, and no responsibility is accepted by us as to the accuracy of any part of this or any further information supplied by or on our behalf, whether orally or in writing.
Investment Considerations
All visual images (including but not limited to plans, photographs, specific productions, and artist impressions) are indicative only and are subject to change. Any measurement noted is indicative and not to scale. All outlines on photographs are indicative only. The information does not constitute, and should not be considered as, a recommendation in relation to the investment in the business or property or a solicitation of the investment. You should satisfy yourself as to the accuracy and completeness of the information through your own inspections, surveys, enquiries, and searches by your own independent consultants, and we recommend that you obtain independent legal, financial, and taxation advice. This includes as to whether any listing price is inclusive or exclusive of GST.
Valuation and Responsibility
We are not valuers and make no comment as to the value of the business or property. "Sold/leased" designations show only that stock is "currently not available," not that the business or property is contracted or settled. If you require a valuation, we recommend that you obtain advice from a registered valuer. This memorandum does not and will not form part of agreement for the business or property. The only information, representations, and warranties upon which you will be entitled to rely will be as expressly set out in the term sheet. Interested parties will be responsible for meeting their own costs of participating in the investment process for the business or property.
Liability and Authorisation
We will not be liable to you (to the full extent permitted by law) for any liabilities, costs, or expenses incurred in connection with the information, whether the loss or damage arises in connection with any negligence, default, or lack of care on our part. No person is authorised to give information other than the information in this document and any statement or representation by an officer, agent, supplier, customer, relative, or employee of the vendor will not be binding on the vendor or us. To the extent that any of the above paragraphs may be construed as being a contravention of any law of the state or the Commonwealth, such paragraphs should be read down, severed, or both, as the case may require, and the remaining paragraphs shall continue to have full force and effect.
PURPOSE OF THE DOCUMENT
Paulin Tchumtcha Wembe in the capacity of the manager and director of PayAll ABN 86660210006has decided to seek investors for the business PayAll and has requested that Allbiz Deal Room Pty Ltd (ABN 56 630 339 150) serve as the process's communication medium. This confidential information memorandum ("Memorandum") has been prepared for selected parties with a preliminary understanding of the business of PayAll and to assist the recipient of the memorandum ("Recipient") in making their own independent appraisal of PayAll before making any investment. The memorandum does not purport to be complete or contain all of the information that a prospective investor may require. No representation or warranty is made (or will be made in any investment agreement) as to the accuracy, reliability, or completeness of any information contained in this memorandum for PayAll , or the directors or shareholders of PayAll, the consultant Matthew Holland, or Allbiz Deal Room (ABN 56 630 339 150).
The Recipient agrees by receiving this memorandum that it shall not copy, reproduce, or distribute to others this Memorandum, whether in whole or in part, without the prior written consent of PayAll . Further, the recipient of this memorandum will keep permanently confidential all information contained herein that is not already public and will use this memorandum only for assessing PayAll . On request, the recipient will promptly return all material received from the PayAll , the directors, and Allbiz Deal Room, including this memorandum, without retaining copies.
Projections and Currency
All projections in this memorandum have been prepared by PayAll ,or their accountants for inclusion in this memorandum. Any past or projected profit assumptions are examples only; they do not constitute, and should not be regarded as, a representation that the projected results will actually be achieved or that the underlying assumptions are valid or can be met under new management. The projections are subject to uncertainties and contingencies, all of which are difficult to predict and many of which are beyond the control of PayAll . Allbiz Deal Room and the consultant, Matthew Holland have not independently verified the projections. All currency amounts are expressed in Australian dollars unless otherwise stated.
All inquiries in connection with this investment process in general should be directed to the listing owner, who is representing themselves in the transaction. All contact between the directors and employees of PayAll and prospective investors will be arranged by the seller named in this document. Under no circumstances should prospective investors/investors contact staff or employees of PayAll .
CONDITIONS OF ISSUE
Acceptance and Return
  1. This memorandum is supplied on the following conditions, which are expressly accepted and agreed to by the recipient in part as consideration for the supply of the memorandum, as evidenced by the recipient's retention of this document. If these conditions are not acceptable, the memorandum is to be returned. Independent Evaluation
  1. This memorandum does not purport to contain all of the information that may be required to evaluate an investment in PayAll , intending investors and their respective advisors should conduct their own independent review, investigation, and analysis of the business listing and the information contained in or referred to in this document. No Representations or Warranties
  1. Neither the director(s), the company, the consultant, nor the partners and employees of the consultant, nor their respective subsidiaries or associated companies or businesses, shareholders, directors, partners, or offices (collectively the "Beneficiaries"), make any representation or warranty, express or implied, as to the accuracy, reliability, or completeness of the information contained in this memorandum or subsequently provided to the recipient by any of the beneficiaries. Liability Exclusion
  1. Except to the extent that liability under any law cannot be excluded, the beneficiaries shall have no liability arising in relation to the information contained in this memorandum or in any other way for errors or omissions (including liability to any person by reason of negligence). Estimates and Projections
  1. The estimates and projections in this memorandum rely heavily on subjective analysis and judgement, which may or may not be accurate. There are typically discrepancies between forecasts and actual outcomes, and events frequently deviate from expectations. Independent Review
  1. The recipient, any intending investors, and their respective advisors should conduct their own independent review of the assumptions, calculations, and accounting policies underlying the estimates and projections. The beneficiaries may update or supplement this information at their sole discretion and without any obligation to do so. The provision of any additional information is subject to these terms and conditions. Non-Binding Nature
  1. This Memorandum, including any update or supplement to this document, does not and will not form part of any term sheet or investment agreement that may result from the review, investigations, and analysis of the company by the recipient, intending investors, and/or their respective Any agreement for the investment in the company will contain any and all information, representations, and warranties upon which the recipient or any other intending investor should rely. Formal Agreement
  1. The formal investment agreement or term sheet will also contain an acknowledgement by the recipient that it has not relied on any representations or warranties by any of the beneficiaries in entering into the agreement other than any representations and warranties set out in the agreement itself. Right to Reject
  1. The company reserves the right to evaluate any offers and to reject any and all offers submitted without giving reasons. The beneficiaries shall not be liable to compensate the recipient or any intending investors for any costs or expenses incurred in reviewing, investigating, or analysing any information in relation to the company, whether in making an offer or otherwise. The information in this memorandum is provided to the recipient only as a matter of It does not amount to a recommendation, either expressly or impliedly, with respect to the purchase of the company. Appropriateness and Expert Advice
  1. The information in this memorandum may not be appropriate for all persons, and it is not possible for the beneficiaries to have regard to the investment objectives, financial situation, and particular needs of each person who reads or uses the information in this memorandum. Before acting in reliance on the information in this memorandum, the recipient should check its accuracy, reliability, and completeness and obtain independent and specific advice from appropriate experts.
2. EXECUTIVE SUMMARY
PayAll is positioned at the intersection of two rapidly expanding sectors: fintech and the Internet of Things (IoT). Our innovative hybrid payment system directly addresses critical financial inclusion challenges in developing economies where cash dominance and infrastructure limitations create significant barriers to economic participation.
Founded in 2022 by Dr. Paulin Tchumtcha Wembe, PayAll operates both online and through physical locations, allowing us to reach a diverse customer base across urban and rural settings. We hold a valuable licence for IoT and 5G technologies in Cameroon, enabling us to offer advanced solutions tailored to the unique needs of this burgeoning market.
Our competitive edge lies in our ability to integrate IoT and fintech technologies to create seamless digital payment solutions that work anywhere, anytime, regardless of traditional infrastructure limitations. PayAll's product suite includes IoT-enabled payment terminals, a comprehensive mobile application, digital wallet solutions, point-of-sale software, and e-commerce integration platforms—all engineered to enhance transaction efficiency and user experience.
The African mobile money market was valued at approximately $495.5 billion in transactions in 2022, with a projected CAGR of 23.7% through 2028. Our financial strategy projects an initial annual revenue of approximately AUD $3 million, with anticipated growth of 20% annually. This robust outlook is underpinned by our strategic focus on high-growth sectors and our ability to deliver value-driven solutions that resonate with our target markets.
With an initial team of five dedicated employees and pilot programs already showing promising results, we are well-positioned to execute our vision of transforming digital payments in Africa, starting with the CEMAC region (Cameroon, Chad, Central African Republic, and beyond).
3. HISTORY AND KEY BUSINESS MILESTONES
PayAll was conceived in response to a critical gap in financial services available in developing regions. Dr. Paulin Tchumtcha Wembe, recognising the potential for IoT and fintech technologies to address these challenges, established PayAll in 2022 with a vision to create accessible financial services for underserved populations.
The inception of PayAll was driven by the recognition that approximately 1.7 billion adults worldwide remain unbanked, with 75% of those living on less than $1 per day lacking access to any form of financial services. This situation highlights the urgent need for alternative banking solutions that are adaptable and cost-effective. Traditional banking often involves high costs, extensive travel distances, and excessive paperwork, exacerbating access issues for vast segments of the population.
Our strategic focus on Africa stems from the continent's increasing digital adoption and significant potential for economic growth. Cash remains dominant in developing countries despite the associated risks, and critical shortages of physical coins in markets like Cameroon create daily challenges for merchants trying to make change and manage cash transactions.
Since our establishment, we have achieved several significant milestones:
Secured IoT and 5G Licence
Secured a licence for IoT and 5G technologies in Cameroon
Developed Prototypes
Developed working prototypes of IoT payment devices
Device Deployment
Deployed more than 5,000 IoT devices in Cameroon
Key Partnerships
Established partnerships with three major agribusinesses to implement payroll solutions
Pilot Success
Achieved a pilot Net Promoter Score of 72 (substantially higher than the industry average of 50)
Operational Headquarters
Established operational headquarters in Victoria, Australia, with a developing presence in Cameroon
Technology Infrastructure
Built technology infrastructure that allows for offline transaction capabilities, essential for areas with limited connectivity
Regulatory Progress
Initiated conversations with the Banking Commission of Central Africa (COBAC) regarding regulatory compliance
PayAll is now poised to transform the payment landscape in Central Africa through our first-of-its-kind hybrid payment network, combining tap-to-pay wearables, blockchain settlement, and interoperability with existing mobile money services.
4. TYPICAL CUSTOMERS
PayAll's solutions are designed to serve multiple customer segments across developing markets, with a particular focus on the unbanked and underbanked populations in Central Africa. Our approach recognises the diverse needs of these communities and provides tailored solutions for each segment.
SMEs in Semi-Urban & Rural Areas
Our primary customer base consists of small and medium-sized enterprises (SMEs) in semi-urban and rural areas. These businesses face significant challenges in accessing traditional financial services, including high transaction costs, limited access to credit, and inability to participate in the digital economy. PayAll provides these enterprises with digital payment acceptance capabilities, business management tools, and integration with existing business processes. For example, our partnerships with three agribusinesses in Cameroon demonstrate how our solutions help companies manage payroll efficiently for their workforce, many of whom lack bank accounts.
Unbanked Individuals
Individual consumers with limited banking access represent our secondary market segment. In the CEMAC region alone, there are over 65 million unbanked adults according to World Bank data. These individuals often rely exclusively on cash, making them vulnerable to theft and limiting their participation in the formal economy. Our mobile-first banking approach converts individual phones into mobile ATM devices, enabling peer-to-peer transactions without traditional banking infrastructure and reducing dependency on physical cash.
Additional Key Customer Segments
Remote Workers & Gig Economy
Remote workers and gig economy participants form another critical customer segment. These individuals often work in areas with limited banking infrastructure and require reliable methods to receive payment for services rendered. PayAll's offline transaction capabilities are particularly valuable for this segment, as they ensure continuous access to financial services regardless of internet connectivity.
Cross-Border Traders
Cross-border traders and businesses operating in multiple countries within the CEMAC region benefit from our blockchain settlement layer for cross-border efficiency. By addressing the complexities of XAF/CFA/USD conversion, we simplify international trade for these customers, reducing costs and transaction times.
Local Government Entities
Additionally, we serve local government entities looking to digitise payment collection and disbursement services. These organisations benefit from our integration capabilities and secure, transparent transaction processing.
5. MEET THE TEAM
PayAll is led by a dedicated team of professionals with diverse expertise in fintech, technology development, and emerging markets.
Dr. Paulin Tchumtcha Wembe
Founder and Chief Executive Officer
Dr. Wembe brings exceptional academic and practical expertise to PayAll. With a PhD in Engineering Project Management, a Master of Project Management, and a Master of Blockchain-Enabled Business, he possesses the ideal educational background for leading our innovative fintech venture. His comprehensive understanding of project management, blockchain-based business models, digital payment infrastructure, cybersecurity risk management, and regulatory compliance positions PayAll for success in complex developing markets. Based in Victoria, Australia, Dr. Wembe oversees all strategic initiatives and maintains key relationships with investors and regulatory bodies.
Dr. Wembe's academic credentials speak to his deep expertise in the technologies underpinning Sefilata's innovation. He holds a Master of Blockchain Enabled Business from Royal Melbourne Institute of Technology (RMIT University), providing the foundational knowledge for Sefilata's token-based incentive model and distributed ledger architecture.
This is complemented by his Master of Project Management, also from RMIT, which informs his methodical approach to scaling complex technological initiatives across challenging environments. Dr. Wembe's diverse educational background equips him with the multidisciplinary skills required to lead PAYALL's ambitious mission.
addition to his blockchain and project management expertise, Dr. Wembe also holds a Masters in AI. This advanced degree in artificial intelligence further enhances his ability to drive Sefilata's cutting-edge technological solutions forward, leveraging the latest advancements in machine learning and intelligent systems.
His highest academic achievement, a PhD in Construction Project Management from Curtin University in Perth, brings valuable insights into infrastructure development—knowledge directly applicable to Sefilata's network deployment strategy. Dr. Wembe has further enhanced this expertise through studies at Tsinghua University in Beijing, focusing on International Construction and Project Management, adding global perspective to his understanding of large-scale infrastructure challenges.
In addition to his impressive academic credentials, the applicant has also made significant contributions to the field through his research work. He has published two conference papers that were recognized as the best in their respective events, showcasing his expertise and the impact of his work.
  • Bridging Economic Divides: The Role of Fintech Payment Systems in Developing Countries.pdf This paper explores how financial technology payment systems can bridge the economic gap between developing and developed countries.
  • Why The Digital Payment System Would Create Financial Stability in Sub-Sahara African Countries: Payment System, Financial Market,Digital Financial Services, Digital Economy, Financial Stability
As Payall progresses through its growth phase, Dr. Wembe is assembling a team of technical and business professionals who share his vision for democratised connectivity. The company is actively recruiting specialists in telecommunications infrastructure, blockchain technology, hardware engineering, and emerging market business development.
The advisory board currently includes telecommunications veterans with experience deploying networks in challenging environments, blockchain economists specialising in token incentive models, and experts in renewable energy solutions for off-grid applications. This combination of expertise directly addresses the multidisciplinary challenges of creating a sustainable, community-powered IoT network that functions effectively in regions with limited infrastructure.
Dr. Wembe's leadership philosophy emphasises both technical excellence and social impact, ensuring that Payall's growth creates meaningful economic opportunities for the communities it serves while delivering value to customers and investors alike.
Bernard Lee
Chief Technology Officer
Mr. Lee's impressive background and experience make him a valuable asset to Sefilata's team. As a Member of the Innovation & Technology Committee and Co-Chair of the Sustainable Business and Management division at the UNESCO Hong Kong Association, he brings a wealth of expertise in cutting-edge technologies and sustainable business practices.
In addition to his roles with UNESCO, Mr. Lee also serves as an Industry Advisor for the Big Data Lab at the Polytechnic University of Hong Kong. This position allows him to stay at the forefront of the latest advancements in data analytics and artificial intelligence, which are core to Sefilata's innovative solutions.
Prior to his current engagements, Mr. Lee held senior positions at renowned global technology companies, including Foxconn China, Symantec USA, and Cisco Singapore. His software, which was deployed at major fast food chains worldwide, was recognized with Gartner's Best Software award in the United States. This accolade is a testament to his technical prowess and ability to deliver impactful, award-winning solutions.
Academically, Mr. Lee holds a B.Sc. (Cum Laude) in Computer Science from the University of Washington, USA, and an M.Sc. in Computer Science from the University of British Columbia, Canada. His strong educational background, combined with his extensive industry experience, make him an invaluable addition to Sefilata's executive team.
River Gui,
Director of Engineering
Mr. Gui's impressive 20-year career in hardware development and production management makes him a valuable asset to the Sefilata team. With a strong background in electronic information technology engineering, he has served as a technical director at a well-known domestic company, where he has been deeply involved in the Internet of Things (IoT) for commercial hotels.
His primary products have passed cybersecurity certification by the China Telecom Research Institute, demonstrating his commitment to delivering secure and reliable solutions. Additionally, the security door lock products he has developed have maintained a long-term strategic partnership with a Hong Kong telecommunications company, further validating his expertise in the field.
In his current role, Mr. Gui is responsible for hardware development and cost reduction efforts, leveraging his extensive knowledge and experience to drive innovation and optimize Sefilata's offerings. His technical prowess, combined with his proven track record in the industry, make him a valuable member of the Sefilata team.
Mayukhraj Ray
Director of Information Systems
Ray's background is quite impressive, as he brings a unique blend of expertise in both mechanical engineering and artificial intelligence software development. With a strong foundation in mechanical engineering, he has honed his skills in designing and optimizing physical systems and components.
In addition to his engineering prowess, Ray has also made significant contributions in the field of artificial intelligence. He has managed a software team dedicated to AI research and development, with their work currently powering the student services department at the prestigious University of Hong Kong.
This combination of technical acumen and managerial experience makes Ray a valuable asset to the Sefilata team. His ability to bridge the gap between physical systems and cutting-edge software solutions will be instrumental in driving the company's innovative offerings forward.
As Sefilata continues to expand its reach and push the boundaries of what's possible, Ray's unique skillset and proven track record will be invaluable in helping the company achieve its ambitious goals.
Current Team Structure
PayAll currently operates with a core team of five dedicated employees focused on product development, market expansion, and regulatory compliance. As outlined in our growth strategy, we plan to expand to 30+ employees by the end of our first full year of operations, 70+ employees by year two, and 140+ employees by year three.
Key Positions to be Filled
With this investment round, we plan to recruit several key positions:
  • Chief Operations Officer to oversee day-to-day operations and expansion
  • Compliance Officer with CEMAC region expertise
  • Business Development Director for merchant acquisition
  • Technical Team Leads for IoT device development and blockchain integration
  • Regional Managers for target markets
Our advisory network includes experts in financial services regulation, CEMAC market dynamics, digital payments, and IoT technology, providing valuable guidance as we scale operations.
6. SWOT ANALYSIS
Strengths
Strengths: PayAll's primary strength lies in our innovative integration of IoT and blockchain technologies into a hybrid payment system specifically designed for developing markets. We hold a valuable licence for IoT and 5G technologies in Cameroon, giving us a regulatory advantage in our initial target market. Our offline transaction capabilities address a critical need in regions with unreliable internet connectivity, differentiating us from competitors who require constant connectivity. Early adoption metrics are promising, with our pilot showing a Net Promoter Score of 72, significantly above the industry average of 50.
Our founding team combines strong academic credentials with practical experience in blockchain, project management, and software development. The proprietary technology we've developed allows transactions to occur seamlessly across both digital and physical environments, creating a bridge between cash-based and digital economies. Additionally, our transaction fees (1.2%) are significantly lower than traditional banking services (2-3%), making our solution more accessible to price-sensitive markets.
Weaknesses
Weaknesses: As a startup entering a complex regulatory environment, PayAll faces challenges in navigating the diverse financial regulations across multiple African countries. Our current organisational capacity is limited, with only five employees, requiring rapid scaling to achieve our ambitious goals. While we have working prototypes, our technology remains in early stages compared to established mobile money providers, requiring continued investment in research and development.
The company currently has limited brand recognition in our target markets, necessitating significant investment in marketing and education. Additionally, heavy reliance on partnerships with telecommunications providers and local banks creates potential vulnerabilities if these relationships encounter difficulties.
Opportunities
Opportunities: The African mobile money market is projected to grow at a CAGR of 23.7% from 2023-2028, creating substantial expansion potential. Approximately 65 million adults remain unbanked in the CEMAC region alone, representing a massive untapped market. Government initiatives supporting financial inclusion across Africa create a favourable policy environment for our solutions.
The critical shortage of physical coins in markets like Cameroon creates an immediate use case for our digital payment alternatives. Growing smartphone penetration in developing markets enables wider adoption of our mobile solutions. Cross-border trade within the CEMAC region presents significant opportunities for our blockchain settlement layer, which can dramatically reduce transaction costs and times.
Threats
Threats: Regulatory uncertainty and potential changes in financial regulations could impact our operations and expansion plans. Established mobile money providers like MTN Mobile Money and Orange Money have significant market presence and resources. Political instability in certain target markets could affect operations and user adoption.
Cybersecurity threats are an ongoing concern for any financial technology company, requiring constant vigilance and investment. Currency fluctuations within the region may impact cross-border transaction economics. Limited digital literacy in some target populations necessitates investment in educational initiatives. Additionally, potential new market entrants, particularly from large technology companies, could increase competition as the market grows.
7. OUR PRODUCTS OR SERVICES
PayAll offers a comprehensive suite of integrated financial products and services designed specifically for developing markets, with a focus on accessibility, reliability, and affordability.
IoT-Enabled Payment Devices
At the core of our offerings are IoT-enabled payment terminals that function as individual mobile ATM devices. These include wearables (like smartwatches and bands), smart cards, and merchant terminals. These devices are engineered to work both online and offline, addressing the critical challenge of intermittent connectivity in our target markets. With built-in security features including multi-factor authentication and encryption, these devices enable secure transactions even in areas with limited infrastructure. They operate on a low-power mesh network that maintains functionality during internet outages, ensuring continuous service availability.
Mobile Payment Application
Our comprehensive mobile application serves as a digital wallet and financial management tool. Available in multiple languages including local dialects, the application provides:
  • Account management capabilities
  • Peer-to-peer transfer functionality
  • Bill payment services
  • Merchant payments via QR codes
  • Remittance facilitation
  • Basic financial management tools
  • Offline transaction capabilities
The application is designed with a focus on usability, ensuring that even users with limited technological literacy can navigate and utilise the services effectively.
Hybrid Payment Processing Platform
Our technological infrastructure combines centralised payment processing with decentralised blockchain settlement. This hybrid approach ensures compliance with financial regulations while leveraging the efficiency and security benefits of distributed ledger technology. The platform includes:
Smart contract integration
For automated compliance and security
Directed Acyclic Graph (DAG) technology
For transaction verification
Cross-currency settlement capabilities
Enabling seamless transactions across different currencies
Real-time transaction monitoring
For enhanced security and transparency
Fraud detection mechanisms
To protect users and merchants
Merchant Services
For businesses, we offer a comprehensive suite of tools including:
  • Point-of-sale software optimised for low-resource environments
  • Business analytics dashboards
  • Inventory management capabilities
  • E-commerce integration platforms
  • Supply chain financing options
  • API integration for enterprises
IoT Network Infrastructure
Beyond payment processing, PayAll is building a mesh network of low-power IoT devices that create last-mile connectivity solutions in underserved areas. This infrastructure not only supports our payment services but also provides a foundation for future financial and non-financial applications in developing regions.
Each component of our product ecosystem is designed with the specific challenges of developing markets in mind, creating a seamless, secure, and accessible financial experience regardless of traditional infrastructure limitations.
8. COMPETITOR ANALYSIS
The digital payment landscape in Africa is evolving rapidly, with several established players and emerging competitors. Understanding this competitive environment is crucial for PayAll's strategic positioning and success.
Mobile Network Operator (MNO) Payment Services
Mobile Network Operator (MNO) Payment Services: MTN Mobile Money and Orange Money represent our most significant existing competition in the CEMAC region. These telecom-led payment services have established user bases and extensive agent networks. MTN Mobile Money reported approximately 57 million active users across Africa in 2022, while Orange Money serves over 50 million customers continent-wide. Their strengths include brand recognition, existing telecommunication infrastructure, and established regulatory relationships. However, their limitations include higher transaction fees (typically 1.5-2.5%), limited offline functionality, and closed ecosystems that don't easily integrate with other financial services. PayAll differentiates through lower fees (1.2%), IoT-enabled offline transactions, and open architecture designed for interoperability.
Traditional Banking Institutions
Traditional Banking Institutions: Commercial banks in the region focus primarily on high-net-worth individuals and corporations, with limited penetration in rural and semi-urban areas. They maintain high account maintenance fees (AUD $7-22 per month) and significant transaction costs (2-3%). Branch coverage is extremely limited at approximately 1 branch per 100,000 people, creating accessibility challenges. While these institutions offer comprehensive financial services, they struggle with last-mile delivery and financial inclusion. PayAll addresses these gaps through mobile-first design, minimal documentation requirements, and no minimum balance restrictions.
Fintech Startups
Fintech Startups: Regional fintech players like Chipper Cash, PalmPay, and Flutterwave are expanding across Africa, though with limited presence in Central Africa specifically. These companies focus on mobile money transfers, digital banking, and merchant payments, with transaction fees ranging from 1-2.5%. While they offer modern digital experiences, most require consistent internet connectivity and smartphone access. PayAll's competitive advantage lies in our IoT infrastructure that functions offline, our blockchain settlement layer for cross-border efficiency, and our specific focus on the underserved CEMAC region.
Cryptocurrency Services
Cryptocurrency Services: Crypto-based payment solutions like Binance Pay and VALR Pay are gaining traction in certain African markets. These services offer low-cost international transfers and are rapidly adding users in technologically advanced urban centres. However, they face significant regulatory hurdles, usability challenges for non-technical users, and volatility concerns. PayAll incorporates blockchain technology for settlement while maintaining fiat currency interfaces for users, combining the efficiency benefits of distributed ledger technology with the stability and familiarity of traditional currencies.
Key Competitive Advantages
Key Competitive Advantages: PayAll's hybrid approach—combining IoT devices, blockchain settlement, and mobile money interoperability—creates a unique value proposition unmatched by current competitors. Our focus on offline functionality addresses a critical market gap, while our hardware distribution strategy builds network effects that create sustainable competitive advantages as we scale.
9. ROADMAP AND GROWTH OPPORTUNITIES
PayAll has developed a comprehensive three-year roadmap to achieve our vision of becoming the leading payment infrastructure provider in developing markets, with specific milestones and expansion strategies.
Year 1: Market Entry and Establishment (2025)
Our immediate focus is on successful market entry in Cameroon, where we already have pilot programs and strategic partnerships. Key objectives include:
  • Completing the first fully operational digital payment network in Cameroon
  • Deploying 200+ agent networks for cash-in/cash-out services
  • Securing full COBAC (Banking Commission of Central Africa) licensing
  • Establishing MTN/Orange interoperability for seamless funds transfer
  • Scaling to 150,000 active users with a focus on urban centres and agricultural communities
  • Achieving AUD $1.8 million in annualised revenue
  • Growing our team to 30+ employees, including key technical and operational roles
  • Manufacturing and distributing IoT payment devices at scale
  • Localising our application for Francophone markets
During this period, we will focus on building brand awareness through targeted marketing campaigns, educational initiatives, and strategic partnerships with local businesses. We will implement "Tap-to-Pay" demonstrations showcasing the convenience of our IoT devices and develop peer-to-peer referral programs to drive organic adoption.
Year 2: Regional Expansion (2026)
Building on our established presence in Cameroon, we will expand to two additional countries within the CEMAC region:
  • Launching operations in Chad and the Central African Republic
  • Developing XAF/CFA forex infrastructure for seamless cross-border transactions
  • Scaling to 500,000+ users across three countries
  • Establishing a regional technology hub in Yaoundé
  • Reaching operational break-even
  • Growing our team to 70+ employees, with focus on regional expertise
  • Introducing additional value-added services including microlending and bill payment
  • Enhancing our product features based on Year 1 user feedback
This expansion phase will leverage the network effects created in our initial market, with a focus on cross-border traders and businesses operating throughout the CEMAC region. We will develop targeted solutions for key industry verticals including agriculture, transportation, and retail.
Year 3: Market Leadership and Diversification (2027)
Our third year focuses on consolidating our position while expanding both geographically and in service offerings:
  • Expanding to Equatorial Guinea and additional CEMAC countries
  • Achieving 1,000,000+ active users across the region
  • Generating AUD $7.8+ million in annual revenue
  • Implementing 8% dividend payments to investors
  • Growing our team to 140+ employees
  • Diversifying our product suite to include savings, investments, and insurance
  • Exploring strategic partnerships with financial institutions for expanded service offerings
Long-term growth opportunities extend beyond our initial three-year roadmap, including potential expansion into West African markets (Nigeria, Ghana), integration with international remittance corridors, development of specialised financial products for agricultural supply chains, and potential Central Bank Digital Currency (CBDC) integration as these emerge in African economies.
Our scalable technology infrastructure and regulatory-first approach position PayAll to capitalise on the growing digital payment ecosystem throughout Africa, creating substantial value for both users and investors.
10. USE OF CAPITAL
The USD $2 million (approximately AUD $3 million) investment sought will be strategically allocated to accelerate PayAll's growth and establish market leadership in the CEMAC region. Our capital deployment strategy focuses on four key areas:
45%
Technology Development
AUD $1,350,000
30%
Cameroon Launch
AUD $900,000
15%
Regional Expansion
AUD $450,000
10%
Operations
AUD $300,000
Technology Development & Infrastructure (45% - AUD $1,350,000) The largest portion of funding will be directed toward building and enhancing our core technology offerings:
IoT payment device manufacturing at scale, reducing unit costs and ensuring quality control
Francophone application localisation to ensure usability across our target markets
Hybrid blockchain integration for secure, low-cost transaction settlement
Backend system development for reliable transaction processing
Security infrastructure implementation, including encryption and multi-factor authentication
API development for business integrations and third-party services
Offline transaction capability enhancements
Technical talent acquisition, including specialist blockchain and IoT developers
This investment will strengthen our technological competitive advantage and create barriers to entry for potential competitors.
Cameroon Launch (30% - AUD $900,000) Our initial market launch requires significant resources to establish effective distribution channels and regulatory compliance:
  • Deployment of 200+ agent network locations for cash-in/cash-out services
  • MTN/Orange interoperability development and implementation
  • COBAC licensing and ongoing compliance costs
  • Marketing campaigns focused on financial literacy and product awareness
  • Merchant acquisition initiatives, including point-of-sale terminal distribution
  • Customer support infrastructure and training
  • Local office establishment and operational costs
  • Community outreach programs to drive adoption
A successful Cameroon launch will establish the blueprint for subsequent market entries and validate our business model at scale.
Regional Expansion (15% - AUD $450,000) Preparation for expansion beyond our initial market:
  • Chad and Central African Republic market entry planning
  • XAF/CFA forex infrastructure development for cross-border transactions
  • Regulatory assessment and application processes in target markets
  • Partnership development with local businesses and institutions
  • Market research and localisation requirements
  • Preliminary marketing and brand awareness initiatives
This allocation ensures we maintain momentum beyond our initial market, laying groundwork for our Year 2 expansion goals.
Operations (10% - AUD $300,000) Core operational resources to support our growth:
  • Yaoundé tech hub establishment, creating our African operational headquarters
  • Key executive hires, including COO and Compliance Officer positions
  • Administrative infrastructure and systems
  • Legal and professional services
  • Investor relations and governance structures
  • Working capital reserves
This investment in PayAll will drive our vision of creating inclusive financial services for underserved populations while building a scalable, profitable enterprise. Our strategic capital allocation ensures balanced investment across technology, market development, and operational sustainability, positioning PayAll for long-term success in the rapidly growing African fintech landscape.
INVESTMENT PROCESS GUIDE
The directors of PayAll will manage the investment process, including all negotiations, offers, and inspections. Steps in the Investment Process
1. Expression of Interest Submission
The investment process begins with submitting your Expression of Interest (EOI) through our project page portal. This initial step requires: Detailed outline of proposed investment terms and conditions Specific requirements or requests related to the investment Supporting documentation that strengthens your expression of interest Clear statement of intended investment amount and structure Note: All expressions of interest at this stage are non-binding and serve as a foundation for further discussion.
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2. Draft Term Sheet Development
Upon acceptance of your EOI, we will prepare a comprehensive draft term sheet that outlines: Proposed investment structure and deliverables Detailed timeline for investment completion Payment terms and schedule Key performance indicators and milestones Rights and obligations of all parties Governance arrangements and reporting requirements Both parties will have the opportunity to review and negotiate the terms before proceeding to the next stage. This collaborative approach ensures alignment of interests and expectations.
3. Due Diligence Process
A thorough due diligence process is essential to protect your interests and verify all aspects of the investment opportunity. This stage includes: Financial Review Analysis of historical financial statements Review of financial projections and assumptions Assessment of cash flow and working capital requirements Evaluation of existing debt and liabilities Legal and Regulatory Review Verification of corporate documentation Review of existing contracts and agreements Assessment of regulatory compliance Examination of intellectual property rights Operational Assessment Review of business model and operations Analysis of market position and competition Assessment of management team capabilities Evaluation of growth potential and risks Reputation and Track Record Background checks on key stakeholders Review of past performance and track record Assessment of industry reputation Analysis of customer and supplier relationships
4. Final Agreement Execution
The final agreement serves as the legally binding document governing the investment relationship. This agreement will: Incorporate all negotiated terms and conditions Detail the rights and obligations of all parties Specify dispute resolution procedures Include all necessary warranties and representations Outline reporting and communication requirements Specify conditions precedent to completion All parties should seek independent legal advice before executing the final agreement.
5. Investment Completion
The final stage involves the secure transfer of investment funds: Fund Transfer Process Obtain final clearance from legal and accounting advisers Prepare necessary documentation for fund transfer Initiate transfer through approved financial institution Transfer funds to designated solicitor's trust account or as agreed Important Considerations Ensure compliance with anti-money laundering regulations Maintain clear documentation of the transfer process Obtain written confirmation of fund receipt Verify that all conditions precedent have been satisfied Post-Investment Steps Confirm receipt of share certificates or investment documentation Establish ongoing reporting and communication channels Implement agreed governance arrangements Schedule initial post-investment review meeting This investment process has been designed to protect the interests of all parties whilst ensuring a smooth and efficient transaction. Each step includes appropriate safeguards and verification procedures to minimise risk and maximise the potential for successful outcomes.
CONTACT DETAILS AND THANKS
Thank You for Your Interest in PayAll
We appreciate your consideration of this investment opportunity in PayAll. Our mission to revolutionise financial inclusion through innovative technology solutions represents not only a compelling business opportunity but also a chance to create meaningful social impact for millions of underbanked individuals across developing markets.
We welcome further discussions about our business model, technology platform, and growth strategy. Should you have any questions or require additional information, please don't hesitate to contact us.
Primary Contact:
Dr. Paulin Tchumtcha Wembe Founder and CEO
m+61 466 603 026
Company Information: PayAll ABN: 86660210006
Established: 2022 Location: Victoria, Australia
Investment Parameters:
Amount Sought: USD $2,000,000 (approximately AUD $3,000,000)
Equity Offered: 16%
Pre-Money Valuation: USD $10,500,000
Minimum Investment: USD $100,000 Investment Type: Seed Round
We invite potential investors to arrange a demonstration of our IoT payment devices and technology platform. Additionally, we would be pleased to facilitate conversations with our existing partners in Cameroon and provide detailed financial projections upon request.
PayAll represents a unique opportunity to participate in the rapidly growing African fintech ecosystem while addressing critical social challenges through innovative technology. We look forward to the possibility of welcoming you as an investment partner in our journey to transform financial services for the next billion users.
Thank you for your time and consideration.
Sincerely,
Dr. Paulin Tchumtcha Wembe Founder and CEO PayAll